Knowledge for a Better World

What I did
Digital design
Animation
UI design

NTNU is Norway's largest university with 43,000 students across eight faculties in three cities. The recruitment campaign, built on NTNU's vision of "knowledge for a better world," used survey results showing public skepticism about solving societal challenges - contrasted with NTNU's belief in education as the solution.

Building on NTNU's design system, the campaign introduced program-specific colors and created attention-grabbing animations with custom music and animated text effects that referenced the design's on/off switch element. The message was adapted for both university-wide and program-specific communication, inspiring potential students to contribute to societal solutions within their fields of interest.

In addition to the main campaign, I developed two dedicated landing pages for specific academic programs. The design and user experience focused on clearly presenting available opportunities and helping prospective students understand the different degree programs they could pursue to achieve their educational goals.

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